I make complex problems simple.
20+ years leading teams that build products transforming how businesses connect with their users. A Computer Science background lets me bridge design and development and my learning mindset enables me to become an expert on every client's business.
CASE STUDIES
Experience Creating Experiences
I have led teams building products for some of the most powerful brands in the world, with impactful results. Whatever the industry, I become an expert on my client’s business to ensure I can lead teams effectively, be confident in our solutions, and communicate effectively with leadership. I’ve led UX organizations of up to 15 designers and taught at UCLA Extension, but I stay hands-on: building design systems, running user tests, and adapting our process to a fast-moving, AI-driven landscape.
KEY SKILLS
Corebridge Financial needed to modernize multiple financial planning and retirement products for individuals, plan sponsors, advisors, and internal employees. I’m leading the redesign and a token-based design system spanning React/Bootstrap web, SLDS 2, React Native mobile, and email, plus a new reporting platform with accessible, interactive charts and data tables.
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Intel needed to consolidate their fragmented digital ecosystem to improve product discovery and developer experience. I led product strategy to redesign Intel.com's architecture, including a unified developer tools platform, B2B showcase, AI-powered search with personalization, and brand identity transformation, serving 10M+ monthly users across technical and business audiences.
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Acura needed to transform their digital product strategy alongside the NSX supercar launch, requiring complete redesign of their product configuration platform and customer journey. I led product design strategy that elevated Acura to #8 in JD Power rankings (12-spot jump), generated $50+ million in qualified sales leads, and delivered Best-in-Class Build and Price tool recognition.
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Full history on LinkedIn →CLIENTS
RESEARCH, DESIGN, TEST
Skills and Process
Effective product design comes from asking the right questions at the right time. My approach centers on the 5 Ws (who, what, where, why, when) and the scientific method: forming hypotheses, testing assumptions, and iterating on evidence, with research and testing scaled to each project’s needs and constraints.
Research
Research provides the foundation upon which all design is made. It is critical to clearly identify all requirements, goals, and users of a system to make sure you are building in the right direction from the beginning.
Design
The advent of new technologies and needs can create new design challenges, but some core design principles will always be at the heart of what we do. Human biology doesn't change as quickly.
Test
The only way to know if a design is successful is to test. No amount of experience can replace it and it always saves time and money by finding problems before you launch and upset customers while also seeing how users react over time once it is live.
RECOMMENDATIONS
Mark Sloan is one of the best creative directors I've ever had the pleasure of working with. Mark is a hands-on CD, because he's in the details, he understands the whole problem.
Mark consistently brings ingenuity coupled with context. It is a powerful combination.
Mark thinks both strategically and tactically, leveraging diverse insights to craft holistic, impactful solutions.
His contributions always exceeded the sum of their parts. I'm confident he will bring this same vision, dedication, and inspirational leadership to the next team fortunate enough to work with him!
Mark is the smart and calm creative force you want on your team. Our clients always depend and count on Mark to provide insight and recommendations that will lead their product and company to success.
He encourages everyone on the team to challenge themselves, while giving them any support needed to accomplish their goals. Mark is a thought leader, a team player, and I highly recommend him without reservation.
Other Work Highlights
Cross-platform Android ecosystem
Led cross-platform product design for VIZIO’s Android ecosystem: a unified product experience spanning TV, tablet, and mobile, including a custom app launcher, remote control interface, photo management app, and out-of-box experience.
Created interaction models and technical specifications across all three device types while working with early Google TV APIs and OpenGL to define what design could do within emerging platform constraints.
A unified Disney.com
Disney needed to rethink their portfolio of products and get their platforms off of Flash. This prompted the need for a new content management system and a complete redesign, new business strategy, and site architecture.
I led the design team to create a unified Disney.com site that leveraged tent pole movies and franchises to prop up smaller properties and business unit budgets to amplify all together.
Redesigning Dell.com
Dell was at a crossroads, realizing they needed to move from a purely statistical focus to a broader, more holistic process that placed value on their brand identity and long-term emotional connection. As Director of UX, I helped shape their strategy and new design explorations while addressing critical issues in their customer journey.
With over 6 septillion configuration possibilities in their system, Dell.com desperately needed simplification. Our redesigned configuration screen simplified the options and provided extra context for users who needed guidance, while journey storyboards and qualitative testing of our prototypes revealed how design choices affected not just usability, but brand perception.
Contact Me
I’m exploring UX Director and senior product design roles. Let’s talk about what your team is building.