What Matters

From the comments section in  the article What It Was Like to Deliver a Presentation to Steve Jobs:

“We had to make sure we presented our findings in a framework that represented the nature of human acceptance and connection and not features and benefits.”

This is the difference between a great idea and a fun one. If you can address these two keys you are affecting something at a deeper level that has a much longer longevity than something that just seems cool.

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