Mary Meeker Internet Trends

http://www.kpcb.com/internet-trends

Every year Mary Meeker releases a report on internet trends which is considered one of the best resources for planners and strategists out there. This year was no exception. Some major insights include the continued rise of mobile across the globe, but even in the US more time is spent on mobile than ever before, but the ad spend isn’t relative. The options for mobile advertising is pretty limited right now, so this will be an interesting development in the next year where each app tries to own their revenue streams instead of relying on existing ad streams.

 

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