Usability for anything, anywhere, anytime.

Posts Tagged ‘ SEED ’

Types of Testing

December 15th, 2011, Posted by Mark Sloan

Testing is something that should continue throughout a project. From the very beginning, testing can mean something as simple as putting sketches in front of coworkers, friends, and family to formalized recruitment of actual users with a testing facility. The key is to consistently get feedback, both formal and informal to test your designs (hypothesis) and adjust accordingly. Analyzing the feedback appropriately is often as tricky as setting up the proper testing method in the first place. (more…)

Our Methodology

December 13th, 2011, Posted by Mark Sloan

We intentionally do not call it a process as we believe adaptability is core to successful projects. We design for a wide breadth of project types, each with their own goals, but our approach always remain the same. We focus on making sure that whatever the case, we create satisfyingefficient, effective, and desirable (SEED) designs. These are all measurable and should be tested because without a way to track if we are actually improving things, how will we know for sure we are doing our job? Here is how we define these terms:

satisfying: self-reported; what users think rather than actual results

efficient: the ability to accomplish tasks quickly

effective: a high rate of success and learnability

desirable: meets self-reported needs and wants of users; some of these may be brand and content focused

Our methodology is structured to ensure that any project will be successful, regardless of platform, target audience, or industry. Essentially, we model our practice on the scientific method, simplifying to only three broad stages: Research, Design, and Test, so our services mirror these three stages as well. These are utilized at both a high and low level, meaning for traditional architecture, design and implementation phases, we still continue to research, design and test, but the execution of these methods are very different given the outputs. (more…)