Usability for anything, anywhere, anytime.

Design Category

Our Methodology

December 13th, 2011, Posted by Mark Sloan

We intentionally do not call it a process as we believe adaptability is core to successful projects. We design for a wide breadth of project types, each with their own goals, but our approach always remain the same. We focus on making sure that whatever the case, we create satisfyingefficient, effective, and desirable (SEED) designs. These are all measurable and should be tested because without a way to track if we are actually improving things, how will we know for sure we are doing our job? Here is how we define these terms:

satisfying: self-reported; what users think rather than actual results

efficient: the ability to accomplish tasks quickly

effective: a high rate of success and learnability

desirable: meets self-reported needs and wants of users; some of these may be brand and content focused

Our methodology is structured to ensure that any project will be successful, regardless of platform, target audience, or industry. Essentially, we model our practice on the scientific method, simplifying to only three broad stages: Research, Design, and Test, so our services mirror these three stages as well. These are utilized at both a high and low level, meaning for traditional architecture, design and implementation phases, we still continue to research, design and test, but the execution of these methods are very different given the outputs. (more…)

LEVEL Studios: Client

November 30th, 2011, Posted by Mark Sloan

As Director of UX at LEVEL Studios», Mark Sloan helped craft UX/UI solutions for multi-platform user experiences across connected devices.  As Sloan Studio developed, the relationship with LEVEL evolved to a peer agency collaboration, where LEVEL hired services from Sloan Studio to serve existing clients. Work included consumer electronics from Android handheld devices to TVs based on the Google TV platform and required a deep understanding of both ergonomic and technological limitations. Sloan Studio worked with LEVEL’s internal UX and design teams to develop the overall UX concepts, wireframes and specifications.

When working on multi-platform devices, it is critical to reset requirements for each as their form factors dictate what is feasible. User goals differ from mobile, to tablet, to TV and from Applications to web sites, so the design must be based on these goals. The ergonomics of each platform also dictates usage, including how they physically interact whether through direct manipulation (multi-touch) or via an input device such as a remote or mouse. To learn more about our multi-platform experience, please Contact Us.